Palavra-chave Marketing

Nick é o porta-voz de uma tabaqueira e cumpre o seu tabalho com zelo. Recomenda a adolescentes que ignorem as campanhas atnti-tabaco e decidam eles próprios sobre as suas vidas, procura contrariar todos os estudos que apontam para a influência do tabaco na saúde de fumadores e não fumadores. Fá-lo com uma motivação profissional mas também pessoal, contra a corrente "neo-puritana" que se tem instalado no mundo desde o final dos anos 80. Mas estando do lado "errado", Nick tem um filho adolescente a quem tem que explicar o que fazer, e o que não fazer...

O ex-policial Rollo Lee é enviado para comandar o Marwood Zoo, o negócio recém-adquirido de um magnata da Nova Zelândia. Para cumprir metas de alto lucro e manter o zoológico aberto, Rollo aplica uma nova política de 'criaturas ferozes', segundo a qual apenas os animais mais impressionantes e perigosos podem permanecer no zoológico. No entanto, os tratadores estão menos entusiasmados em cumprir essas exigências.

Assim como o comunismo, a Igreja e a monarquia em outras épocas, a corporação é hoje a instituição dominante. Apesar da história geralmente depreciar esse domínio, a corporação é a primeira instituição poderosa a ponto de definir a história. Este complexo e divertido documentário mostra as repercussões da hegemonia das corporaçães na sociedade e na vida das pessoas. Baseado no best seller 'The Corporation: The Pathological Pursuit of Profit and Power'.

When ambitious Chicago marketing exec Emily unexpectedly lands her dream job in Paris, she embraces a new life as she juggles work, friends and romance.

A married father of three tries to maintain his manliness in a world increasingly dominated by women.

Mr. Selfridge recounts the real life story of the flamboyant and visionary American founder of Selfridge's, London's lavish department store. Set in 1909 London, when women were reveling in a new sense of freedom and modernity, it follows Harry Gordon Selfridge ('Mile a Minute Harry'), a man with a mission to make shopping as thrilling as sex. Pioneering and reckless, with an almost manic energy, Harry created a theater of retail where any topic or trend that was new, exciting, entertaining - or just eccentric - was showcased.

After graduation, Ka Yeol-Chan landed his first job at a company. His boss there, Lee Man-Shik, was a "kkondae" which refers to a rigid, old school type of person. He would force his old school ways of thinking on Ka Yeol-Chan. Due to Lee Man-Sik and his old school ways of thinking, Ka Yeol-Chan quit his job there. Ka Yeol-Chan then found a job at a ramen company. He worked very hard and was promoted unusually quickly, due to his radical planning and aggressive marketing. Ka Yeol-Chan now works as the chief of the sales and marketing department at the ramen company. His position actually wields the most power in the company. One day, Ka Yeol-Chan gets a senior age intern. That intern is Lee Man-Shik, who gave him such a hard time at his first job.

The story centres around Yutori-chan, a high school girl assigned to a part-time job in the marketing team of a medium-sized toy company called Popuu. There, she deal with the generation gaps that separate her from Tsumekomi-chan and Dankai-san.

After being the subject of an embarrassing viral video, a self-involved 20-something enlists the help of a marketing expert to revamp her image in the real world.

31-year old Lin Yang is accomplished at work but does not have her own else and even her apartment was rented. In her boring life, suddenly appears 24-year old Lu Zheng An. Lu Zheng An was her neighbour who grew up with her, and has returned from studying overseas. He tries hard to enter her life, and eventually succeeds in moving into her house and intruding into her work. Lin Xiang constantly reminds herself that Lu Zheng An is a younger brother, but ultimately could not withstand Zheng An's charms. Her boring life and sleeping heart was awakened with the appearance of Zheng An, and she finds herself falling for him.

An ace in the world of marketing, Du Ai Sha has spent her entire career fighting her way to the top. Setting her eyes on the goals ahead, she is known for her fierce tenacity and unwavering determination. Never allowing herself to be sidetracked by anything that might come her way, Ai Sha uses whatever means necessary to get the job done.

Join host Wil Anderson, stalwarts Todd Sampson and Russel Howcroft and other advertising industry experts to unpick the ways we're all bought and sold.

Advertising: how it works, and how it works on us. Decode and defuse the commercial messages that swirl through our lives, with the help of a panel of ad industry experts.

A behind-the-scene exploration of Britain’s biggest snack rivalries, from Aeros v Wispas to Penguins against Clubs and Wotsits going up against Quavers.