Keyword Product Placement

Wreck-It Ralph is the 9-foot-tall, 643-pound villain of an arcade video game named Fix-It Felix Jr., in which the game's titular hero fixes buildings that Ralph destroys. Wanting to prove he can be a good guy and not just a villain, Ralph escapes his game and lands in Hero's Duty, a first-person shooter where he helps the game's hero battle against alien invaders. He later enters Sugar Rush, a kart racing game set on tracks made of candies, cookies and other sweets. There, Ralph meets Vanellope von Schweetz who has learned that her game is faced with a dire threat that could affect the entire arcade, and one that Ralph may have inadvertently started.

After a fateful near-miss, an assassin battles his employers, and himself, on an international manhunt he insists isn't personal.

Having lost their status and credibility five years after covering New York City with gooey roasted marshmallows in Ghostbusters (1984), the city's former heroes and once-popular spirit-hunters struggle to keep afloat, forced to work odd jobs. However, when Dana and her baby have yet another terrifying encounter with the paranormal, it is up to Peter Venkman and his fearless team of supernatural crime fighters to step up and save the day. Once more, humankind is in danger, as rivers of slimy psycho-reactive ectoplasm, paired with the dreadful manifestation of evil sixteenth-century tyrant Vigo the Carpathian, threaten to plunge the entire city into darkness. Is the world ready to believe? Can the Ghostbusters save us for the second time?

Simon Phoenix, a violent criminal cryogenically frozen in 1996, escapes during a parole hearing in 2032 in the utopia of San Angeles. Police are incapable of dealing with his violent ways and turn to his captor, who had also been cryogenically frozen after being wrongfully accused of killing 30 innocent people while apprehending Phoenix.

A Mysterious Alien Creature (MAC) escaping from nefarious NASA agents, is befriended by a young boy in a wheelchair. Together, they try to find MAC's family from whom he has been separated.

When The Man in the Yellow Hat befriends Curious George in the jungle, they set off on a non-stop, fun-filled journey through the wonders of the big city toward the warmth of true friendship.

Herbert Stempel's transformation into an unexpected television personality unfolds as he secures victory on the cherished American game show, 'Twenty-One.' However, when the show introduces the highly skilled contestant Charles Van Doren to replace Stempel, it compels Stempel to let out his frustrations and call out the show as rigged. Lawyer Richard Goodwin steps in and attempts to uncover the orchestrated deception behind the scenes.

The evil Brand X joins a supermarket that becomes a city after closing time.

After his rich father refuses to pay his debt, compulsive gambler Lawrence Bourne III joins the Peace Corps to evade angry creditors. In Thailand, he is assigned to build a bridge for the local villagers with the help of American-As-Apple-Pie WSU Grad Tom Tuttle and the beautiful and down-to earth Beth Wexler. What they don't realize is that the bridge is coveted by the U.S. Army, a local Communist force, and a powerful drug lord. Together with the help of At Toon, the only English speaking native, they must fight off the three opposing forces and find out what is right for the villagers, as well as themselves.

In antique Rome, a simple pepboy for chars becomes involved in a coup against Cesar. Rahatlocum is a North African Roman colony where Julius Caesar came to spend an expensive holiday. The revolt rumbles among the small people who find a leader in the person of Ben-Hur Marcel.

The world's most famous madame is called to Washington to testify before Congress.

A quiet town in New Jersey possesses a dark secret. Viktoria has given her life and soul to the ways of the vampire...

Two brothers, Jake and Max work in product development at the Kitty Carnival Amusement company. The two office workers do not work well together and are sceptical at the new Microsoft Workgroups for Windows operating systems they are being forced to use, but with a looming deadline and some help from Bill Gates, they soon learn to love it, and go on to start their own successful company.

Years of trying to fit in with the high society as the Gu family's foster daughter, Gu Shuyi meets headstrong & charming, Bai Yuwei. These two women grow fond of each other. With their new found trust and support, they try to break free from the constraints of patriarchy and embrace modernity.

Hollywood movies are rapidly becoming vehicles for the ulterior marketing and advertising motives of studios and their owners, rather than entertainment in their own right. Behind the Screens explores this trend toward "hypercommercialism" through phenomena such as product placement, tie-ins, merchandising and cross-promotions. It combines multiple examples taken directly from the movies with incisive interviews provided by film scholars, cultural critics, political economists, and an Oscar-nominated screenwriter. Behind the Screens presents an accessible argument designed for school and college-age audiences-- precisely the demographic most prized by both Hollywood studios and advertisers alike. It features examples drawn from movies such as Wayne's World, Forrest Gump, The Lion King, Summer of Sam, and Toy Story.