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A terminally ill girl named Himari Takakura is miraculously saved from death by a strange spirit who resides in a penguin-shaped hat. However, in exchange for extending her life, the spirit tasks Himari's brothers, Kanba and Shōma, to seek out an elusive item known as the Penguin Drum with assistance from a trio of strange penguins.

Apple Inc. announces new products, product redesigns and upgrades through press conferences that garner a significant following in traditional and online media. Often the purpose of the event is kept as a secret to create buzz and only unveiled during the event.